How do marine explosion-proof enterprises survive
The market is the basis for the survival of enterprises, and the market is the key to the development of enterprises. Any enterprise should survive and develop
We must formulate a set of appropriate marketing strategies to remain invincible in the competitive market.
Section Market and Marketing
1、 Concept and understanding of market
The market is the product of commodity economy. Where there is commodity production and commodity exchange, there will be a market. along with
With the development of commodity economy, the concept of market is also constantly developing.
It can be understood from the following perspectives.
1. The market is the place for commodity exchange
2. The market is the sum of various commodity exchange relationships
3. The market is the sum of the needs of the actual and potential buyers of a product
4. Concept of automobile market
2、 Concept of marketing
Marketing is the planning and implementation of the design, pricing, promotion and distribution of ideas, products and services
The process of exchange to meet individual and organizational objectives. Marketing is market economy and modernization
The product of production is developed with the development of enterprise marketing practice.
The understanding of marketing concept can be understood from the following aspects.
1) Marketing is a series of activities carried out by enterprises to meet the needs of users and consumers
Move.
2) Marketing is a dynamic management process with a beginning and an end.
3) Marketing is different from "promotion" and "sales".
3、 Evolution of marketing concept
The marketing concept develops and changes with the development of social economy and the change of market situation
The level of productivity is closely related. The evolution of marketing concepts can be divided into four stages.
1. Production concept
2. Sales concept
3. Marketing concept
4. Social marketing concept
4、 New Concept of Modern Marketing